Interactive media approaches to covering the Hajj and Eid al-Adha

On Monday, Muslims around the world started celebrating Eid al-Adha, one of Islam’s holiest holidays.  Eid al-Adha happens during the last month of the Islamic calendar known as the month of pilgrimage.  The celebration is preceded by the Hajj or the great pilgrimage to Mecca, a journey required by all physically and financially able Muslims once in their lifetime.

The following are some unique approaches we found to covering the holiday:

Al Jazeera English:


This year Al Jazeera English published a multimedia site this year entitled, “My Eid Outfit”, an interactive experience where the user gets to explore the experiences of 11 individuals from different countries as they prepare for the holiday.  Al Jazeera English also re-posted their 2015 interactive multimedia project entitled, “Hajj 360”, which is a 360 degree tour of one of their correspondent’s pilgrimage to Mecca.


AJ Plus:

Al Jazeera Plus produced two videos on the Hajj.  The first was entitled, “What’s the Hajj about anyway?”, which moves viewers through a basic overview of the Hajj.  The second video, “Snapchat Pilgrimage”, shows the experience of several Muslims through the lens of the popular social media app Snapchat.


The New York Times:

The New York Times had an ongoing piece during Hajj called, “Postcards from the Hajj”.  In it Times reporter Diaa Hadid provided daily multimedia updates on her pilgrimage. In her daily reports she provided insight into the personal nature of what was her first Hajj pilgrimage.  The site also allowed users to ask Diaa questions about Hajj.


All of these projects revolved around unique forms of storytelling.  The stories were both informative and deeply personal conveying universal themes of family, faith and community.  They dove beyond the headlines and provided innovative ways for audience engagement.

By Dave Thatcher

Dave is currently a student Metropolitan State University of Denver focusing on convergent journalism and multimedia advocacy studies. He has a strong interest in emerging digital storytelling techniques and new ways to achieve audience engagement and social impact through multimedia. Prior to his multimedia studies, Dave spent several years working in the field of refugee resettlement in the United States. Additionally he worked abroad in Sub-Saharan Africa as protections specialist for human rights defenders. In his spare time, Dave can be found wandering the winding streets of Istanbul in search of the perfect cup of coffee.

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