Hopeless versus hopeful — why many campaigns on refugees fail

Children play on a playground inside a Syrian refugee camp 25km from Antakya near the border with Syria, in Boynuyogun, Turkey, March 27, 2012. Syrian refugees have been fleeing the conflict at home for almost 2 years now. As they cross into neighboring countries, the towns and villages on the borders have seen a remarkably different daily existence. There is gunfire in the distance and refugees streaming through continuously. There are FSA fighters who keep their family outside and come to visit, and smugglers who have made a living bringing supplies across the border. Some of the Syrian refugees go to nearby camps and others end up staying in the towns. All of these people have changed the daily lives of these border towns, and with no end in sight, the villagers have adapted to the new way of being.

What crisis gets the least donations? Syrian refugees, earthquake victims, or people affected by famine? It might be surprising, but Syrian refugees are at the bottom of the donations list. But why is that? In a recent article in The New York Times, entitled ‘Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing’, the… Continue reading Hopeless versus hopeful — why many campaigns on refugees fail