In our final installment of the ‘Going Viral’ series, today we are going to continue our interview with Ethan Todras-Whitehill, founder of Swing Left (also my brother), an organization completely devoted to winning back the House of Representative for Democrats in 2018. They have gone viral twice, the second time being after the American Health… Continue reading Going Viral twice? Swing Left did it. Find out how.
On January 19th, 2017 Swing Left, an organization devoted solely to helping the Democrats win back the US House of Representatives in the mid-term elections was born. It was started by MY brother, Ethan Todras-Whitehill and two of his friends who felt despondent after Trump won the presidency. Ethan had the idea to make a… Continue reading Going Viral – how did Swing Left do it?
Once you go viral, you never go back. If only that was true! What happens *after* social campaigns take off? When there’s a spike in interest around a particular issue, it can just as quickly fall out of fashion. So why does this happen and how can a social campaign continue to gain ground, even… Continue reading Going Viral – how to make your story last
How do stories go viral? Why does one video take off while another falls flat? It’s a question a lot of storytellers would like an answer to. Unfortunately there isn’t an exact science behind it. What we can do is get a better understanding of stories and campaigns that have had a big impact. I’m going… Continue reading Going Viral – how do media campaigns blow up?