Going Viral – how did Swing Left do it?

On January 19th, 2017 Swing Left, an organization devoted solely to helping the Democrats win back the US House of Representatives in the mid-term elections was born. It was started by MY brother, Ethan Todras-Whitehill and two of his friends who felt despondent after Trump won the presidency. Ethan had the idea to make a… Continue reading Going Viral – how did Swing Left do it?

Going Viral – how to make your story last

Once you go viral, you never go back. If only that was true! What happens *after* social campaigns take off? When there‚Äôs a spike in interest around a particular issue, it can just as quickly fall out of fashion. So why does this happen and how can a social campaign continue to gain ground, even… Continue reading Going Viral – how to make your story last